Wolf named Hungry (2D character) Sam Gudilin
Category
Craft
Nominations
Illustration
Company
Hungry Dog
Brand
Hungry Dog
Link
Task
The main purpose of this project is creation of the virtual character for “turn up the thermostat” before an official release of the product to the market. The goal was to collect the target audience of social networks, which will become a consumer of the future product. Geography: Russia, Novosibirsk.
Ideas and solutions
A 2D character was developed with the characteristics of an eternally hungry teenage wolf, who lives the usual life of a teenager. The character "lives" in his Instagram profile and "messes" in other people's accounts
