DiezDent – Being faithful Кирилл Киташкин
Task
To inspire trust in clinic staff. To show that a human face lies behind the brand and behind the modern high-tech clinic. A human face that features a coherent team – propelled by a people-centric philosophy and strong core values. A team of like-minded professionals, who sincerely love and cherish what they do
Ideas and solutions
This is a story about people whose career is intertwined in the storyline with their hobbies and leisure pursuits. There are no actors here. Showing life "outside the dressing gown", we slightly open the door to a private space and build a bridge to the most valuable thing in human relations – Trust In order to identify the images and roles of participants, they were subjected to a thorough face-to-face interview and questioning. This revealed the employees' real hobbies and characters. An individual image was created for each person. This image was used to develop a detailed scenario
