Tehnosila Back to school Кузнецов Алексей
Task
Internal goals To acquaint 2700 employees with each other and create reasons for communication. Call the employees' love for Technosila. Provide knowledge of the online store staff and interface features. External goals That people perceive the company "Technosila" as an attractive employer. Interest and loyalty to the shop Technosila. Informing people that the format of the store has changed: the range has become wider, and the brand itself is friendlier and more accessible.
Ideas and solutions
Our choice in favor of the digital tool has determined the new positioning of the company "Online and nearby." We decided to develop an exciting intracorporate Internet project - a site where employees will tell something interesting about themselves and look at and read about their colleagues with pleasure, thus solving the tasks of uniting the company's staff, establishing communication between employees, promoting the Tehnosila brand among employees company. Further, we remembered that the company's employees have friends, relatives, acquaintances, whom they will share with their friends in social networks with their new website page. Thus, we significantly expanded the audience outside the company, solving the tasks of PR. We went through emotions and invited employees on September 1 to recall their school dreams and share them. Employees through the site chose from the wide range of the company "Technosila" real goods, close to their dreams, which were automatically downloaded from the online store in their profile on the site. In the design, we supported the new "face" of the Technosila brand (the company was rebranded). In a characteristic branded ring with a gradient, we wrote a photo of the employee: "You are in Technos, Technosila is you!". "Air" and at the same time verified layout as much as possible facilitates the perception of information. The project participants created a unique emotional content that is interesting to read, to guess the authors and learn about colleagues something new. After filling in the profile, we offered employees to share their dreams with friends on social networks. Thus, the employees spread the main idea "Technosila realizes dreams" further, beyond the company, solving the tasks of PR, telling the audience about the new inspiring choice in Technosila: sports, recreation, childhood. Dreams and dreamers, who got the most number of likes in social networks and on the site of the action, received cool prizes.
