History in details Андрей Котов
Task
Goal: regularly create actual and relevant to brand video content to support subscribers’ interest on KIA YT channel and to improve their engagement. This had to be done in a strictly limited budget due these videos were not title Hero movies but a supporting Help-content. It should match not just general vehicle theme that can be supported by any vehicle brand (traffic rules, road behavior, life hacks, etc.) but it should match KIA models features.
Ideas and solutions
The main idea is to tell the history of the appearance of vehicle aggregates and options in fascinating key on behalf of KIA. KIA has the right to this because modern KIA cars have the most extensive sets of options. The idea allowed a huge range to find a direction decision so there were no restrictions and any special appointments (celebrities participating complicated 3D-graphics, preset nature filming, etc.). Director Eugene Schegolev promoted a hint to film all videos on the same view. This added a special feature to the series: movies are interesting to watch not only for their contents but for their filming manner. All series were filmed as one-frame stories with one bonding which was removed at post-production. Filming took 3 days with a large team and an excellent equipment. We added animated graphics for the main hero interaction to make videos informative but not boring.
