NITTO changing the course of the game! Ольга Вяткина
This work
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Music and Sound Design
Task
Image video “NITTO changing the course of the game!” was used for communication brands since October 2017. Objectives: 1.Combine tires with hockey as part of a creative concept and tell the product through a vivid story. 2. To reflect the cooperation two brands – Hockey Club "Spartak" and Nitto Tire. 3. To rebuild from competitors and make video advertising of tires unique in its category.
Ideas and solutions
Tires which change the course of the car. Legendary hockey club which changes the course of the game. To tell about the union of two brands we found a link between them-fans. Cooperation Nitto Tire and "Spartak" is an anthem of change. The target audience it is a man with high income. The age of men 20-44 years. They want to be respected, play fast and loose with the rules. They enjoy the ride, like to feel the control of the road, overcome any obstacles in life and on the roads. It was filmed 16 scenes in 12 different locations. Timing - 3 weeks. Channel of communication: 1.Social networks and video promotion on YouTube. 2.The publication of the roller in the communities of "Spartak" and online media (Championat.ru, Sostav.ru etc.). 3.To show the video during the hockey matches the break on the TV boxes. Result: More than 408,000 views on YouTube More than 30 000 interactions to video More than 3 000 000 coverage of unique users.
