JohnFedor Байнова Екатерина
Category
Interactive projects and websites
Nominations
PR and Brand, Service and Trade Mark Reputation Altering Campaigns
Company
Yarovoy Studio
Brand
Yarovoy Studio
Link
This work
in other
nominations
Video
Task
1. To increase the brand identification of the Yarovoy Studio. 2. To increase subscriber growth in social networks. 3. To establish the opinion of designers as an expert opinion. 4. To become closer to new customers and audience.
Ideas and solutions
The Yarovoy Studio decided to launch the project JohnFedor, where designers review news in web design, give practical advices and share their opinion. It was important for us to reveal the sphere of design, to show its relevance. This is the first and only project on the Russian-speaking YouTube of this format. The first pilot was released just a couple of months ago, but we already received a huge response from subscribers. At the moment there are three series on YouTube.
