Foresto Иван Устинов
Task
We were faced with the task of developing a creative concept and production of a video to increase product sales and increase brand awareness
Ideas and solutions
The advertising campaign emphasizes that we do not know where our pets walk and what uninvited guests can bring with them to the house after walking. The most difficult was to make the cat perform all the planned staging movements that were required of him according to the script. The shooting took place in March, when in the usual forest there is still snow. Therefore, the shooting was conducted in a covered greenhouse, where in addition they built forest elements and a separate bedroom. For a week, the artist-director gathered moss, grass, leaves, sticks, bark all over Moscow. Suddenly, the director says that we need a frog. Frog? But the monsters are the same! We found a frog with a backup. And the brought hedgehog was almost trained. Spray into it from the atomizer - it runs - everything is clear. That's how we created this wonderful movie. Here is the documentary evidence of this: https://youtu.be/ELMbVR7A_BE
