Eaton ojoteam.com
Task
The customer asked us to create a promo site for a new home cuisine restaurant. The site needed to convey new restaurant’s cozy atmosphere, invoke the desire to visit it and try chef’s signature dishes.
Ideas and solutions
We created a minimalistic design, employing quiet colors and mouth-watering photos of dishes, to attract visitors to the new venue. We used photos of freshly made dishes, emphasizing their quality, taste, and health benefits. For an extra punch, we added photos of restaurant’s cozy and clean interior. They planted the idea that the service was great and the visitor could expect to spend pleasant time in the restaurant. To inspire additional credibility, we published chef’s bio and picture. This page conveyed to visitors that the restaurant had a “mastermind,” brand bearer who was very eager to please his customers to the best of his abilities. To showcase restaurant’s food variety, we added photos of various dishes from the menu: seafood, fish, meat, desserts, and such. The photo gallery invokes a desire to stay on the site, showcasing beautiful pictures of food like Instagram. The site has an always visible “Reserve a table” button so that visitors can perform the desired target action. Next to the button are contacts and map showing restaurant location. As a result, the page has everything to convert a site visitor to a restaurant customer.
