inroof OLYMPIA
Task
— Communicate the character and mood of the brand through the site – show that for the inroof team it is important to help to feel the atmosphere of the city and embrace the spirit of St. Petersburg. — Show that inroof is a safe and legal way to enjoy the views of the city, that the company does not work with roofers and does not conduct tours through the dirty lofts and unequipped roofs. — To tell in detail about the options for the tours and activities
Ideas and solutions
— In the logo we depicted the famous sights of the city, the view on which opens from the top. Soft, smooth lines in the graphic part and the font convey the atmosphere of friendly walks with not the people who just talk about the city, but those who really love it. — We chose muted colors - these are the shades we see during a tour on the rooftop. — We focused on photos from events and images of sightseeings, which are combined with graphic elements. — For the basis of the graphics we took the shapes of the sights of St. Petersburg depicted in the logo. We developed patterns, frames for photos and animation elements
