Sarafan.AI technology as a new way of advertising for the media site Cosmo.ru Kosnyreva Nadezhda
This work
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Innovative solutions in digital
Task
Target: website marketing value increasing for advertisers, by introducing a new advertising tool Tasks: 1. Increasing of native perception of the advertisement; 2. Content update automatization; 3. Photo content monetization
Ideas and solutions
Solution: Introduction of Sarafan AI technology Sarafan Artificial Intelligence identifies clothes and accessories in photos and finds similar looking products in online stores. Search results are displayed in the widget. A user just needs to click on a preferred item and enjoy online shopping. Results: 1. Photo content monetization Monetization is carried out on the basis of the CPC (pay per click) principle. Webshop pays for every single click on the link leading to the page with its product to the media platform. 2. Improvement of native advertising Product advertising is embedded into every single photo displayed on the website and it is perceived as part of Cosmo.ru, as its additional useful functionality. The size and design of the widget are designed to prevent the user to distract attention from the content, to be in harmony with it. 3. Content update automatization The technology is easy to use: you won’t need manual partitioning, all data is uploaded and updated automatically. Nonfunctioning links and links leading to the product out of stock are automatically replacing. The only platform editors task left is to set up the primary script on the site.
