Arla Natura. The Secret Life of Food Deasign Russia
Task
A lot of people from Saint Petersburg fell in love with natural Arla Natura cheese with no added colours. Yet, people from Moscow have hardly heard of it. We had to fix this situation and to explain why this cheese was special and how it differed from other cheeses.
Ideas and solutions
A series of three video clips. In each of them, one of Natura cheese qualities is emphasized: this is real cheese and not a cheese product, it is rich in Calcium and has no added colours. Videos are based on interaction of different foods with Arla Natura cheese. Arla Natura handles all situations with dignity and pride, just like James Bond. In order to achieve greater reach, we used programmatic video, Youtube pre-roll ads, Instagram video posts, banner ads in Yandex Advertising Network and POS materials. Videos: 1 - https://www.youtube.com/watch?v=T2E9q-88v7 2 - https://www.youtube.com/watch?v=_HB6ZdK_YCk 3 - https://www.youtube.com/watch?v=SY6fsVJqSd
