SberKids Siddiki Danial
This work
in other
nominations
Branded Games and Mobile Apps
Task
SberKids is a mobile banking application, with which you can get your first virtual card, save for a dream and find out what "Sbasibo" bonuses are.
Ideas and solutions
Making a product for a child is an entirely different experience. Especially for the age of 6 to 14 years — preteens. At this age, children, according to them, have already outgrown their childhood and already consider themselves to be adults, independent personalities. There are goals and financial need. But the soul is still drawn to the bright, cheerful, straightforward and childish. Therefore, SberKids is a financial application in a child's wrapper. To better understand the interests of children, we conduct monthly quality tests on children in schools. To solve the problem of conflicts between children and parents, we took into account their wishes and kept the balance, so as not to scare off anyone from the application. As a result, a bank application with the ability to pay for purchases, change the design, earn and learn financial literacy
