Illustrations for the identity of the CreativePeople agency CreativePeople
Category
Craft
Nominations
Illustration
Company
CreativePeople agency
Brand
CreativePeople agency
Link
Task
When it comes to corporate identity of a digital agency, the last thing you want it to be is a dull static set of rules. That’s why we created an algorithm instead, by which the identity can develop in non-standard, untraditional directions and meet its unusual and unexpected transformations. Illustrations are the core of this identity (used primarily in the digital
Ideas and solutions
The algorithm for the illustrations is: "Standard script – non-standard object, Non-standard object – standard script". This formula helps turn the illustrations into a special communication language, which can integrate into context and then give a new meaning to its details
